Are you struggling with weight loss programs and gaining all your weight back? Maybe you need to take a look at this blog!
Are you struggling with weight loss programs and gaining all your weight back? Maybe you need to take a look at this blog!
So, as a fitness entrepreneur, I often get calls from other personal trainers who also want to start a business, and they ask me some entrepreneurial advice.
So I got a phone call from this guy – his name is Jeremy – and he says to me, “Yeah, I worked at [this place], and there was a leading weight loss center in Buffalo, and these guys rock. They make a lot of money.”
I said to him, “You know, I don’t know a lot about that company, but I have to tell you from an entrepreneurial perspective, they do a great job marketing. They really kick butt in marketing.”
And he says to me, “See Joe, you know what? Every single client gains all of their weight back.”
Just think about that for a moment. That’s pretty crazy. Let me tell you why that is.
We’ve all seen these, right?
Six weeks, 20 pound challenge. Maybe it’s 40 to 21 pounds in 21 days, etc.
The reason to this is very simple:
It’s the wrong target.
Any program that is focused on weight loss instead of fat loss is flawed right from the beginning, because MUSCLE BURNS FAT.
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